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Book
Intangible assets : measuring and enhancing their contribution to corporate value and economic
Authors: ---
ISBN: 030914924X 1282554514 9786612554513 0309144159 9780309144155 0309144140 9780309144148 Year: 2009 Publisher: Washington, D.C. : National Academies Press,

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"Intangible assets--which include computer software, research and development (R&D), intellectual property, workforce training, and spending to raise the efficiency and brand identification of firms--comprise a subset of services, which, in turn, accounts for three-quarters of all economic activity. Increasingly, intangibles are a principal driver of the competitiveness of U.S.-based firms, economic growth, and opportunities for U.S. workers. Yet, despite these developments, many intangible assets are not reported by companies, and, in the national economic accounts, they are treated as expenses rather than investments. On June 23, 2008, a workshop was held to examine measurement of intangibles and their role in the U.S. and global economies. The workshop, summarized in the present volume, included discussions of a range of policy-relevant topics, including: what intangibles are and how they work; the variety and scale of emerging markets in intangibles; and what the government s role should be in supporting markets and promoting investment in intangibles"--Publisher's description.

Protecting your ideas : the inventor's guide to patents
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ISBN: 1282284843 9786612284847 0080515274 0121384101 9780121384104 9780080515274 Year: 1999 Publisher: San Diego : Academic Press,

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Intellectual property law is currently exploding, as demonstrated by the growth of technology transfer offices in universities. More and more scientists, companies, and institutions are rushing to secure intellectual property rights for their ideas and inventions. This process frustrates many people; patent laws are constantly changing, and most books about them are either overly technical or boring. Protecting Your Ideas: The Inventor's Guide to Patents is a succinct, straightforward guide to the system. This guide presents the steps involved in obtaining patent protection for


Book
Benchmarking Identifiable Intangibles and Their Useful Lives in Business Combinations.
Author:
ISBN: 1621501167 9781621500568 162150056X 9781621501169 Year: 2015 Publisher: Portland : Business Valuation Resources, LLC,

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Book
Patent analytics : transforming IP strategy into intelligence
Authors: --- ---
ISBN: 9811629307 9811629293 Year: 2021 Publisher: Gateway East, Singapore : Springer,

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Book
The new organizational wealth : managing & measuring knowledge-based assets
Authors: ---
ISBN: 1605096792 1583764062 Year: 1997 Publisher: San Francisco : Berrett-Koehler Publishers, Inc.,

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Book
Transfer inovaci : patenty, licence a celni ulevy v mezivalecnem Ceskoslovensku
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ISBN: 8073086271 9788073086275 9788073085339 Year: 2014 Publisher: Praha, [Czech Republic] : Filozoficka fakulta Univerzity Karlovy,

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The valuation of digital intangibles : technology, marketing, and the metaverse
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ISBN: 9783031092374 9783031092367 9783031092381 9783031092398 Year: 2022 Publisher: Cham, Switzerland : Palgrave Macmillan,

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This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics--such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders--and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. Roberto Moro-Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti - chartered accountants and financial consultants. Dr. Moro-Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.


Book
Secrets of Success In Brand Licensing : Chinese Version
Author:
ISBN: 1283410125 9786613410122 178092075X 9781780920757 9781283410120 6613410128 Year: 2011 Publisher: Luton : Andrews UK,

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Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get...


Book
Making intangible heritage
Author:
ISBN: 0253037956 0253037948 9780253037947 9780253037923 9780253037954 0253037921 9780253037923 9780253037930 025303793X Year: 2018 Publisher: Bloomington, Indiana

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In Making Intangible Heritage, Valdimar Tr. Hafstein - folklorist and official delegate to UNESCO - tells the story of UNESCO’s Intangible Heritage Convention. In the ethnographic tradition, Hafstein peers underneath the official account, revealing the context important for understanding UNESCO as an organization, the concept of intangible heritage, and the global impact of both. Looking beyond official narratives of compromise and solidarity, this book invites readers to witness the diplomatic jostling behind the curtains, the making and breaking of alliances, and the confrontation and resistance, all of which marked the path towards agreement and shaped the convention and the concept. Various stories circulate within UNESCO about the origins of intangible heritage. Bringing the sensibilities of a folklorist to these narratives, Hafstein explores how they help imagine coherence, conjure up contrast, and provide charters for action in the United Nations and on the ground. Examining the international organization of UNESCO through an ethnographic lens, Hafstein demonstrates how concepts that are central to the discipline of folklore gain force and traction outside of the academic field and go to work in the world, ultimately shaping people’s understanding of their own practices and the practices themselves. From the cultural space of the Jemaa el-Fna marketplace in Marrakech to the Ise Shrine in Japan, Making Intangible Heritage considers both the positive and the troubling outcomes of safeguarding intangible heritage, the lists it brings into being, the festivals it animates, the communities it summons into existence, and the way it orchestrates difference in modern societies.

Intangible finance standards : advances in fundamental analysis & technical analysis
Author:
ISBN: 0126635536 9786611008383 1281008389 0080478549 1423722701 9781423722700 9780126635539 9780080478548 9781281008381 6611008381 Year: 2005 Publisher: Boston : Elsevier Academic Press,

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This book asserts that intangibles create financial transactions, not vice versa. It offers distinct, reproducible methods of valuing intangibles in intangible forms, with associated and meaningful financial values. It also presents new management frameworks in which all forms of intangibles can be classified, measured, managed, and reported.*A practical, hands-on guide to a new approach to valuing intangibles*Progresses from simple to complex, using case studies that begin with short simple cases and progress to comprehensive real-life case studies*Highlights the distinction

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